SECTION 1
Executive Summary
Sessions
16,096
▼ -10.8% (18,052) vs May
▼ -38.5% (26,156) vs June 2025
Total Users
11,000
▼ -7.3% (11,867) vs May
▼ -36.0% (17,185) vs June 2025
Engagement Rate
69.8%
▲ +0.2pp (69.6%) vs May
▲ +15.3pp (54.5%) vs June 2025
Number of Bookings
476
▼ -18.4% (583) vs May
▲ +35.6% (351) vs June 2025
Total Revenue
£50,872
▼ -23.7% (£66,706) vs May
▲ +45.4% (£34,984) vs June 2025
Revenue from Glamping
£6,811
▼ -9.6% (£7,538) vs May
▼ -6.7% (£7,300) vs June 2025
Revenue from Camping
£133
▼ -84.5% (£858) vs May
no comparison available vs June 2025
Conversion Rate (session→transaction)
3.0%
▼ -0.3pp (3.2%) vs May
▲ +1.6pp (1.3%) vs June 2025
What this month looked like: traffic pulled back from May's surge, sessions down 10.8% and revenue down 23.7%, but engagement rate held essentially flat at 69.8%, so this reads as a return to a steadier baseline rather than a fresh problem. Against last June the picture is much healthier: revenue up 45.4% and bookings up 35.6% on fewer sessions than a year ago. Workshops was the one category that kept growing while everything else cooled, sessions, revenue and bookings all up against May. Camping's revenue fell sharply again this month, worth a continued watch alongside May's pattern.
SECTION 2
Traffic Overview
2.1 Traffic by Channel
Ordered by sessions, highest to lowest. GA4 introduced its own native "AI Assistant" channel category this month, so that line now reflects GA4's own classification combined with any leftover ChatGPT sessions still landing in Unassigned, rather than a fully manual breakout.
| Channel | Sessions | MoM | YoY | Users | MoM | YoY | Eng. Rate | MoM | YoY | Revenue | MoM | YoY |
|---|
| Organic Search | 10,638 | ▼ 11.9% | ▼ 18.7% | 7,062 | ▼ 9.2% | ▼ 6.4% | 76.6% | ▲ 1.1% | ▲ 18.9% | £37,861 | ▼ 25.7% | ▲ 78.3% |
| Direct | 3,666 | ▼ 4.6% | ▼ 51.1% | 2,577 | ▼ 7.3% | ▼ 45.7% | 63.8% | ▼ 6.6% | ▲ 25.3% | £11,402 | ▼ 14.8% | ▼ 1.6% |
| Referral (other) | 1,049 | ▲ 11.2% | ▼ 31.4% | 947 | ▲ 12.1% | ▼ 6.5% | 15.2% | ▲ 20.6% | ▼ 58.1% | £1,057 | ▲ 27.5% | ▼ 27.7% |
| Email (Brevo) | 601 | ▲ 27.3% | - | 359 | ▲ 27.3% | - | 53.9% | ▼ 3.9% | - | £282 | ▲ 79.5% | - |
| Organic Social | 235 | ▼ 17.0% | ▼ 56.6% | 229 | ▼ 13.6% | ▼ 54.9% | 78.3% | ▲ 10.3% | ▲ 30.3% | £125 | ▼ 71.6% | - |
| AI Assistants | 115 | ▼ 30.3% | - | 97 | ▼ 31.7% | - | 72.2% | - | - | £79 | - | - |
| Unassigned (other) | 35 | ▲ 0.0% | ▼ 96.8% | 33 | ▼ 5.7% | ▼ 96.9% | 0.0% | - | ▼ 100.0% | £66 | ▼ 86.9% | ▼ 78.8% |
| Organic Video | 18 | ▼ 5.3% | ▼ 97.1% | 16 | ▼ 15.8% | ▼ 97.4% | 50.0% | ▼ 36.6% | ▲ 16566.7% | £0 | - | - |
| Paid Social | 0 | - | ▼ 100.0% | 0 | - | ▼ 100.0% | - | - | - | £0 | - | ▼ 100.0% |
| Mobile Push Notifications | 0 | - | ▼ 100.0% | 0 | - | ▼ 100.0% | - | - | - | £0 | - | - |
Standout: Organic Search and Direct both cooled against May in line with the wider traffic pullback, but both are still well ahead of where they sat this time last year. Paid Social and Mobile Push Notifications both carried real traffic and revenue in June 2025 (1,669 and 456 sessions respectively) and remain at zero this year, worth checking whether either channel is meant to still be active.
2.2 Referral Source Breakdown
Remaining referral sources not already broken out above as their own channel line.
| Source | Sessions | Users |
|---|
| wowo.secureonlinepay.co.uk (payment gateway) | 771 | 765 |
| cntraveller.com (press mention) | 99 | 78 |
| mail.google.com | 50 | 6 |
| hosted.allocate.co.uk | 39 | 23 |
| statics.teams.cdn.office.net | 25 | 21 |
Email (Brevo) and AI Assistants (ChatGPT) are broken out as their own channel lines in the table above rather than repeated here.
cntraveller.com sent 99 sessions this month, a genuine press mention from Condé Nast Traveller worth a proper look at whatever the referring article covers.
SECTION 3
Landing Pages & Engagement
Revenue here is attributed to the page a session landed on, not necessarily where the transaction happened. A session that lands on /glamping/ and later completes on /complete-your-booking/ counts its revenue against /glamping/ here, so this table shows which entry points are worth the most across the whole session, not page-level transactions.
| Landing Page | Sessions | MoM | YoY | Eng. Rate | MoM | YoY | Revenue | MoM | YoY | Avg Engagement Time | MoM | YoY |
|---|
| / (Homepage) | 8,478 | ▼ 16.9% | ▼ 32.7% | 86.5% | ▲ 0.0% | ▲ 19.8% | £30,486 | ▼ 25.6% | ▲ 64.7% | 5m 14s | ▼ 8.2% | ▲ 19.4% |
| (not set) | 1,216 | ▼ 9.7% | ▼ 1.2% | 3.5% | ▲ 25.0% | ▲ 6.1% | £2,269 | ▲ 21.2% | ▲ 11.4% | 0m 11s | ▲ 22.2% | ▼ 31.2% |
| /workshops | 1,146 | ▲ 6.7% | ▼ 2.0% | 26.4% | ▲ 11.9% | ▲ 4.3% | £1,336 | ▼ 13.1% | ▲ 41.1% | 1m 54s | ▼ 1.7% | ▼ 7.3% |
| /wild-spa | 923 | ▲ 0.1% | ▼ 11.9% | 62.1% | ▼ 10.6% | ▲ 10.5% | £108 | ▼ 90.6% | ▼ 79.4% | 3m 28s | ▲ 13.7% | ▲ 25.3% |
| /booking-at-wowo | 500 | ▲ 4.4% | ▼ 88.6% | 75.8% | ▼ 1.6% | ▲ 163.2% | £4,582 | ▼ 54.1% | ▲ 31.7% | 6m 04s | ▲ 8.3% | ▲ 435.3% |
| /calendar | 398 | ▲ 23.6% | ▼ 19.3% | 52.3% | ▼ 0.4% | ▲ 32.1% | £689 | ▲ 523.4% | ▲ 119.8% | 3m 11s | ▼ 16.6% | ▲ 15.1% |
| /prices-rates | 336 | ▲ 24.4% | ▼ 25.8% | 74.4% | ▼ 3.0% | ▲ 31.7% | £817 | ▲ 75.2% | ▲ 14.1% | 4m 57s | ▲ 2.1% | ▲ 10.4% |
| /food-vans | 289 | ▲ 52.1% | ▼ 25.1% | 52.9% | ▼ 6.9% | ▲ 34.3% | £0 | ▼ 100.0% | - | 3m 26s | ▼ 10.0% | ▼ 41.1% |
| /glamping | 249 | ▼ 8.8% | ▼ 39.9% | 75.1% | ▼ 2.0% | ▲ 42.0% | £1,203 | ▼ 19.0% | ▲ 28.4% | 4m 58s | ▲ 1.0% | ▲ 14.2% |
| /complete-your-booking | 227 | ▼ 51.7% | ▼ 73.2% | 69.2% | ▲ 52.8% | ▲ 80.7% | £3,102 | ▼ 0.8% | ▼ 2.0% | 4m 55s | ▲ 64.8% | ▲ 60.3% |
| /facilities | 194 | ▲ 17.6% | ▼ 28.4% | 76.3% | ▼ 3.2% | ▲ 35.0% | £461 | - | - | 5m 04s | ▲ 13.9% | ▲ 59.2% |
| /camping | 157 | ▼ 15.1% | - | 66.2% | ▼ 3.5% | - | £1,117 | ▲ 16.2% | - | 5m 31s | ▲ 2.8% | - |
| /faqs | 129 | ▲ 0.8% | ▼ 55.1% | 58.9% | ▼ 9.1% | ▲ 37.3% | £0 | ▼ 100.0% | ▼ 100.0% | 3m 32s | ▼ 23.2% | ▲ 28.5% |
| /camping-areas | 118 | ▲ 1.7% | ▼ 64.1% | 75.4% | ▼ 2.8% | ▲ 60.1% | £583 | ▲ 260.9% | ▲ 873.8% | 3m 59s | ▼ 32.7% | ▲ 7.7% |
| /plan-your-stay | 115 | ▲ 12.7% | ▼ 38.8% | 81.7% | ▼ 6.4% | ▲ 28.1% | £0 | ▼ 100.0% | ▼ 100.0% | 4m 30s | ▼ 30.2% | ▲ 0.7% |
| /directions | 102 | ▲ 17.2% | ▼ 52.8% | 45.1% | ▼ 12.8% | ▲ 43.2% | £158 | - | - | 2m 56s | ▼ 11.6% | ▼ 5.9% |
| /groups | 99 | ▲ 10.0% | ▼ 75.0% | 66.7% | ▼ 9.0% | - | £88 | - | - | 3m 27s | ▲ 23.2% | - |
| /activities | 91 | ▲ 2.2% | ▼ 20.9% | 75.8% | ▲ 14.3% | ▲ 55.6% | £13 | - | - | 2m 42s | ▼ 43.6% | ▼ 22.5% |
| /eat-drink-local-produce | 83 | ▼ 20.2% | ▼ 12.6% | 60.2% | ▼ 14.2% | ▼ 9.2% | £0 | ▼ 100.0% | ▼ 100.0% | 3m 54s | ▼ 14.0% | ▼ 4.9% |
| /grassy-geodomes | 62 | ▼ 18.4% | ▼ 54.1% | 67.7% | ▲ 0.9% | ▲ 103.3% | £276 | ▲ 18.1% | - | 5m 39s | ▼ 2.9% | ▲ 54.8% |
Standout: /booking-at-wowo as a landing page is almost unrecognisable from a year ago, engagement rate up from 28.8% to 75.8% and revenue per session far higher, a strong sign that whatever changed about that page or its traffic mix over the past year is working. The homepage remains the dominant revenue driver by a wide margin.
SECTION 4
Search Performance (Google Search Console)
4.1 Top 20 Queries
Ordered by impressions, highest to lowest.
| Query | Impressions | MoM | YoY | Clicks | MoM | YoY | CTR | MoM | YoY | Avg Position | MoM | YoY |
|---|
| wowo | 4,886 | ▲ 40.5% | ▼ 29.2% | 915 | ▼ 9.0% | ▼ 29.5% | 18.7% | ▼ 35.2% | ▼ 0.3% | 4.8 | ▲ 5.9% | ▼ 12.5% |
| wowo campsite | 4,401 | ▼ 1.5% | ▲ 7.2% | 2,584 | ▼ 5.1% | ▲ 10.9% | 58.7% | ▼ 3.7% | ▲ 3.5% | 1.2 | ▲ 10.4% | ▲ 13.6% |
| wowo camping | 801 | ▲ 12.2% | ▲ 9.0% | 509 | ▲ 17.3% | ▲ 11.9% | 63.5% | ▲ 4.5% | ▲ 2.7% | 1.1 | ▼ 0.9% | ▲ 5.0% |
| wild spa wowo | 540 | ▼ 18.4% | ▲ 39.9% | 8 | ▲ 33.3% | ▼ 81.0% | 1.5% | ▲ 63.5% | ▼ 86.4% | 3.0 | ▼ 6.3% | ▼ 13.6% |
| camp wowo | 332 | ▼ 21.3% | ▼ 32.7% | 206 | ▼ 10.8% | ▼ 30.9% | 62.0% | ▲ 13.4% | ▲ 2.7% | 1.0 | ▼ 3.8% | ▲ 0.0% |
| wowo spa | 319 | ▲ 2.6% | ▲ 45.0% | 48 | ▼ 14.3% | ▲ 26.3% | 15.0% | ▼ 16.4% | ▼ 12.9% | 2.3 | ▼ 30.4% | ▼ 24.8% |
| woo woo campsite | 318 | ▼ 14.3% | ▲ 114.9% | 177 | ▼ 17.7% | ▲ 103.4% | 55.7% | ▼ 4.0% | ▼ 5.3% | 2.0 | ▼ 3.9% | ▲ 95.0% |
| wowoxxx | 306 | ▲ 15.0% | ▲ 2681.8% | 10 | ▲ 11.1% | ▲ 400.0% | 3.3% | ▼ 3.4% | ▼ 82.0% | 8.6 | ▼ 7.1% | ▲ 4.6% |
| woowoo camping | 292 | ▲ 6.2% | ▼ 13.6% | 210 | ▲ 0.0% | ▼ 10.6% | 71.9% | ▼ 5.8% | ▲ 3.4% | 1.2 | ▲ 4.5% | ▲ 17.0% |
| camp fire | 241 | ▼ 1.2% | ▲ 2577.8% | 0 | - | - | 0.0% | - | - | 8.8 | ▼ 9.1% | ▼ 20.1% |
| camping sussex | 230 | ▼ 20.4% | ▼ 80.3% | 9 | ▼ 25.0% | ▲ 200.0% | 3.9% | ▼ 5.8% | ▲ 1424.8% | 9.5 | ▼ 7.4% | ▼ 62.8% |
| wowo campsite photos | 218 | ▲ 5.8% | ▲ 0.5% | 59 | ▲ 13.5% | ▼ 4.8% | 27.1% | ▲ 7.2% | ▼ 5.3% | 1.1 | ▼ 18.0% | ▼ 45.0% |
| woo woo camping | 203 | ▼ 2.4% | ▼ 42.7% | 120 | ▲ 2.6% | ▼ 48.5% | 59.1% | ▲ 5.1% | ▼ 10.2% | 1.3 | ▼ 30.0% | ▲ 31.7% |
| wo wo campsite | 200 | ▼ 3.4% | ▲ 14.3% | 95 | ▼ 11.2% | ▼ 6.9% | 47.5% | ▼ 8.1% | ▼ 18.5% | 1.0 | ▼ 65.9% | ▼ 1.0% |
| group camping | 182 | ▼ 5.7% | - | 4 | ▲ 100.0% | - | 2.2% | ▲ 112.1% | - | 7.1 | ▼ 4.3% | - |
| wowo campsite prices | 175 | ▲ 12.2% | ▲ 503.4% | 118 | ▲ 32.6% | ▲ 686.7% | 67.4% | ▲ 18.2% | ▲ 30.4% | 1.0 | ▲ 2.0% | ▼ 29.7% |
| wow camping | 170 | ▼ 40.8% | ▼ 83.5% | 22 | ▲ 22.2% | ▲ 450.0% | 12.9% | ▲ 106.3% | ▲ 3232.4% | 6.5 | ▲ 6.5% | ▲ 4.1% |
| enamel mugs uk | 163 | ▲ 393.9% | - | 0 | - | - | 0.0% | - | - | 8.5 | ▼ 23.9% | - |
| campsite | 147 | ▼ 56.1% | ▼ 86.6% | 0 | ▼ 100.0% | - | 0.0% | ▼ 100.0% | - | 11.7 | ▼ 18.9% | ▼ 85.7% |
| wo wo | 142 | ▼ 0.7% | ▲ 31.5% | 7 | ▼ 66.7% | ▼ 50.0% | 4.9% | ▼ 66.4% | ▼ 62.0% | 5.9 | ▲ 23.5% | ▲ 8.2% |
4.2 Branded vs Non-Branded Queries (Top 5 each)
Both tables ordered by impressions, highest to lowest.
| Branded (contains "wowo") |
|---|
| Query | Impressions | MoM | YoY | Clicks | MoM | YoY | CTR | MoM | YoY | Position | MoM | YoY |
|---|
| wowo | 4,886 | ▲ 40.5% | ▼ 29.2% | 915 | ▼ 9.0% | ▼ 29.5% | 18.7% | ▼ 35.2% | ▼ 0.3% | 4.8 | ▲ 5.9% | ▼ 12.5% |
| wowo campsite | 4,401 | ▼ 1.5% | ▲ 7.2% | 2,584 | ▼ 5.1% | ▲ 10.9% | 58.7% | ▼ 3.7% | ▲ 3.5% | 1.2 | ▲ 10.4% | ▲ 13.6% |
| wowo camping | 801 | ▲ 12.2% | ▲ 9.0% | 509 | ▲ 17.3% | ▲ 11.9% | 63.5% | ▲ 4.5% | ▲ 2.7% | 1.1 | ▼ 0.9% | ▲ 5.0% |
| wild spa wowo | 540 | ▼ 18.4% | ▲ 39.9% | 8 | ▲ 33.3% | ▼ 81.0% | 1.5% | ▲ 63.5% | ▼ 86.4% | 3.0 | ▼ 6.3% | ▼ 13.6% |
| camp wowo | 332 | ▼ 21.3% | ▼ 32.7% | 206 | ▼ 10.8% | ▼ 30.9% | 62.0% | ▲ 13.4% | ▲ 2.7% | 1.0 | ▼ 3.8% | ▲ 0.0% |
| Non-Branded |
|---|
| Query | Impressions | MoM | YoY | Clicks | MoM | YoY | CTR | MoM | YoY | Position | MoM | YoY |
|---|
| camp fire | 241 | ▼ 1.2% | ▲ 2577.8% | 0 | - | - | 0.0% | - | - | 8.8 | ▼ 9.1% | ▼ 20.1% |
| camping sussex | 230 | ▼ 20.4% | ▼ 80.3% | 9 | ▼ 25.0% | ▲ 200.0% | 3.9% | ▼ 5.8% | ▲ 1424.8% | 9.5 | ▼ 7.4% | ▼ 62.8% |
| group camping | 182 | ▼ 5.7% | - | 4 | ▲ 100.0% | - | 2.2% | ▲ 112.1% | - | 7.1 | ▼ 4.3% | - |
| enamel mugs uk | 163 | ▲ 393.9% | - | 0 | - | - | 0.0% | - | - | 8.5 | ▼ 23.9% | - |
| campsite | 147 | ▼ 56.1% | ▼ 86.6% | 0 | ▼ 100.0% | - | 0.0% | ▼ 100.0% | - | 11.7 | ▼ 18.9% | ▼ 85.7% |
Branded vs non-branded, month totals: 6,047 branded clicks (16,488 impressions) against 281 non-branded clicks (9,783 impressions). "wowo" overtook "wowo campsite" as the single largest query by impressions this month for the first time this year, though "wowo campsite" still converts far more efficiently (55.5% CTR against 18.7%).
4.3 Page Performance (GSC)
Ordered by impressions, highest to lowest. wowo.co.uk and www.wowo.co.uk are combined into a single Homepage row.
| Page | Impressions | MoM | YoY | Clicks | MoM | YoY | CTR | MoM | YoY | Avg Position | MoM | YoY |
|---|
| Homepage (combined www + non-www) | 42,062 | ▲ 1.7% | ▼ 51.5% | 7,594 | ▲ 8.3% | ▲ 14.4% | 18.1% | ▲ 6.5% | ▲ 135.9% | 6.3 | ▲ 10.9% | ▼ 82.9% |
| /facilities/ | 12,627 | ▼ 0.5% | ▼ 19.6% | 155 | ▲ 2.0% | ▲ 3.3% | 1.2% | ▲ 2.5% | ▲ 28.5% | 2.5 | ▼ 0.4% | ▼ 44.9% |
| /wild-spa/ | 12,399 | ▼ 7.7% | ▼ 41.9% | 499 | ▼ 15.9% | ▲ 6.2% | 4.0% | ▼ 8.8% | ▲ 82.8% | 4.1 | ▲ 2.5% | ▼ 63.1% |
| /glamping/ | 12,104 | ▼ 5.1% | ▼ 36.8% | 158 | ▲ 1.3% | ▲ 1.9% | 1.3% | ▲ 6.7% | ▲ 61.2% | 3.0 | ▼ 21.9% | ▼ 63.7% |
| /booking-at-wowo/ | 11,768 | ▼ 1.2% | ▼ 46.0% | 237 | ▲ 4.4% | ▲ 2.2% | 2.0% | ▲ 5.7% | ▲ 89.1% | 2.2 | ▼ 0.5% | ▼ 59.2% |
| /prices-rates/ | 11,217 | ▼ 0.8% | ▼ 31.9% | 332 | ▲ 15.7% | ▲ 24.8% | 3.0% | ▲ 16.6% | ▲ 83.2% | 1.9 | ▼ 2.5% | ▼ 59.5% |
| /plan-your-stay/ | 8,648 | ▼ 7.3% | ▲ 6.7% | 45 | ▼ 6.2% | ▲ 28.6% | 0.5% | ▲ 1.1% | ▲ 20.5% | 2.5 | ▼ 12.8% | ▼ 34.6% |
| /camping-areas/ | 2,960 | ▼ 11.6% | ▼ 58.7% | 86 | ▼ 4.4% | ▼ 27.7% | 2.9% | ▲ 8.1% | ▲ 75.2% | 2.7 | ▼ 3.2% | ▼ 65.3% |
| /groups/ | 2,750 | ▼ 1.8% | - | 75 | ▼ 15.7% | - | 2.7% | ▼ 14.2% | - | 7.5 | ▼ 3.5% | - |
| /activities/ | 2,469 | - | ▲ 143.0% | 84 | - | ▲ 121.1% | 3.4% | - | ▼ 9.0% | 8.0 | - | ▼ 64.8% |
| /camping/ | 2,071 | ▲ 20.1% | - | 45 | ▼ 11.8% | - | 2.2% | ▼ 26.5% | - | 4.4 | ▼ 17.7% | - |
| /faqs/ | 1,449 | ▼ 15.8% | ▼ 3.8% | 97 | ▼ 7.6% | ▼ 4.0% | 6.7% | ▲ 9.7% | ▼ 0.2% | 4.6 | ▼ 15.0% | ▼ 51.1% |
| /directions/ | 1,278 | ▼ 7.9% | ▲ 3.6% | 45 | ▼ 21.1% | ▼ 16.7% | 3.5% | ▼ 14.3% | ▼ 19.6% | 4.6 | ▼ 7.8% | ▼ 42.6% |
| /eat-drink-local-produce/ | 985 | ▼ 10.0% | ▲ 20.9% | 70 | ▼ 20.5% | ▲ 14.8% | 7.1% | ▼ 11.7% | ▼ 5.1% | 7.9 | ▼ 4.4% | ▼ 53.0% |
| /food-vans/ | 936 | ▲ 4.5% | ▼ 72.6% | 139 | ▲ 25.2% | ▲ 20.9% | 14.9% | ▲ 19.9% | ▲ 340.5% | 8.1 | ▼ 0.1% | ▼ 76.7% |
| /calendar/ | 478 | ▼ 6.6% | ▼ 27.8% | 28 | ▼ 39.1% | ▲ 27.3% | 5.9% | ▼ 34.8% | ▲ 76.3% | 7.5 | ▲ 44.2% | ▼ 22.1% |
| /lm-lb-bell-tents/ | 475 | - | ▼ 80.0% | 36 | - | ▼ 42.9% | 7.6% | - | ▲ 186.1% | 8.5 | - | ▼ 74.4% |
| /office-shop/ | 412 | - | ▼ 26.6% | 38 | - | ▲ 26.7% | 9.2% | - | ▲ 72.5% | 7.1 | - | ▼ 41.0% |
| /grassy-geodomes/ | 369 | - | ▼ 72.5% | 33 | - | ▲ 22.2% | 8.9% | - | ▲ 344.5% | 7.3 | - | ▼ 72.8% |
| /the-manor-house/ | 360 | - | ▼ 11.1% | 30 | - | ▼ 37.5% | 8.3% | - | ▼ 29.7% | 6.4 | - | ▼ 48.7% |
The homepage's average position slipped from 5.68 in May to 6.30 this month, a small move but worth watching if it continues. /food-vans/ again posts a strong CTR (14.9%) on modest impressions.
SECTION 5
Session Behaviour
5.1 New vs Returning
| Type | Sessions | MoM | YoY | Revenue | MoM | YoY | Transactions | MoM | YoY | Session→Purchase | MoM | YoY |
|---|
| New | 9,989 | ▼ 6.5% | ▼ 35.8% | £20,483 | ▼ 26.1% | ▲ 69.5% | 177 | ▼ 29.8% | ▲ 38.3% | 1.8% | ▼ 24.9% | ▲ 115.6% |
| Returning | 5,261 | ▼ 12.3% | ▼ 32.5% | £30,389 | ▼ 22.0% | ▲ 33.6% | 299 | ▼ 9.7% | ▲ 35.9% | 5.7% | ▲ 3.0% | ▲ 101.4% |
Standout: the gap between New and Returning conversion widened further this month. Returning visitors convert at 5.7% against New's 1.8%, more than triple, and Returning again generated the majority of revenue from under a third of sessions.
5.2 Device & Geography
| Device | Sessions | MoM | YoY | Revenue | MoM | YoY |
|---|
| Mobile | 11,629 | ▼ 15.0% | ▼ 44.7% | £25,719 | ▼ 27.2% | ▲ 19.2% |
| Desktop | 4,527 | ▲ 2.9% | ▼ 10.7% | £24,947 | ▼ 19.2% | ▲ 87.4% |
| Tablet | 81 | ▼ 25.7% | ▼ 54.7% | £206 | ▼ 56.8% | ▲ 103.0% |
| City | Sessions | MoM | YoY | Revenue | MoM | YoY |
|---|
| London | 4,710 | ▼ 17.4% | ▼ 53.0% | £16,017 | ▼ 22.2% | ▲ 31.0% |
| (not set) | 2,109 | ▼ 2.3% | ▼ 11.6% | £2,591 | ▼ 44.4% | ▲ 4.9% |
| Bath | 1,759 | ▼ 1.5% | ▲ 53.9% | £4,412 | ▼ 9.6% | ▲ 132.2% |
| Brighton and Hove | 1,161 | ▲ 22.2% | ▼ 17.9% | £4,839 | ▼ 6.9% | ▲ 97.1% |
| Uckfield | 1,003 | ▼ 0.6% | ▲ 33.4% | £555 | ▲ 143.1% | ▲ 26.9% |
| Birmingham | 211 | ▼ 24.4% | ▼ 51.4% | £104 | ▼ 85.1% | ▼ 59.8% |
| Norwich | 178 | ▼ 13.2% | ▼ 44.9% | £370 | ▼ 54.9% | ▼ 10.8% |
| Oxford | 166 | - | - | £158 | - | - |
| Manchester | 145 | - | - | £454 | - | - |
| Wolverhampton | 145 | - | ▼ 61.2% | £675 | - | ▲ 596.7% |
Desktop revenue per session (£5.51) remains well ahead of Mobile (£2.21). Uckfield's revenue recovered strongly this month, up 143% against May on almost identical session volume, the opposite of last month's pattern where its traffic tripled but revenue collapsed.
SECTION 6
Bookings & Enquiries
6.1 Booking Funnel by Type
Steps tracked: Choosing Prices, then Payment Added, then Booking Completed. Data note: the earliest funnel step (Choosing Dates) stopped firing in GA4 after June 2025, a genuine tracking gap upstream of us. The funnel below starts from the earliest step still reliably tracked.
| Booking Type | Choosing Prices | Payment Added | Booking Completed |
|---|
| Camping | 33 | 3 | 1 |
| Glamping | 142 | 46 | 22 |
| Workshops | 12 | 300 | 136 |
| Site-wide total | 1,588 | 994 | 476 |
Standout: Camping's funnel stayed thin for a second month, only 3 of 33 people who reached Choosing Prices went on to Payment Added. Workshops again shows far more "Payment Added" events than "Choosing Prices", consistent with the working theory that workshops are frequently added on to an existing Camping or Glamping booking already in progress, rather than booked as their own standalone journey.
6.2 Enquiries & Contact Events
| Event | Count | MoM | YoY |
|---|
| Form submissions: Groups | 28 | ▲ 16.7% | ▲ 180.0% |
| Form submissions: Contact Us | 23 | ▼ 14.8% | ▲ 9.5% |
| Phone clicks: Contact Us page | 34 | ▼ 38.2% | ▼ 39.3% |
| Phone clicks: Footer | 101 | ▲ 9.8% | ▲ 12.2% |
Groups form submissions nearly tripled year on year (28 against 10 in June 2025) and grew again against May. Phone clicks from the Contact Us page dropped to their lowest level of the three months tracked so far, worth keeping an eye on whether that's a genuine shift toward form submissions or something else.
SECTION 7
Shop (Merchandise)
Traffic and engagement below reflect real GA4 tracking. We are not reporting a shop order or revenue figure this month: GA4's purchase event never fires for the shop checkout, so any count we produced from page views would not be reliable enough to report as a number.
7.1 Shop Pages & Products
| Page | Jun26 Sessions | May26 Sessions | Jun25 Sessions |
|---|
| /shop/ (landing page) | 255 | 235 | 274 |
| Adult Hoody | 11 | 1 | 4 |
| Kid's Hoody | 9 | 4 | 9 |
| Kid's T-Shirt | 6 | 6 | 9 |
| Adult T-Shirt | 4 | 6 | 3 |
| Caps | 4 | 3 | 4 |
| Enamel Mugs | 2 | 1 | 5 |
| Key Fobs | 2 | 0 | 0 |
| Leather Lanyard | 2 | 3 | 2 |
| Coasters | 0 | 1 | 3 |
| Fridge Magnets | 0 | 2 | 1 |
Adult Hoody saw its best month of traffic yet (11 sessions), still small in absolute terms but the clearest product-level signal so far. /shop/ traffic held roughly steady against May.
SECTION 8
Glamping
Sessions
4,863
▼ -16.6% (5,833) vs May
▼ -11.7% (5,505) vs June 2025
Revenue
£6,811
▼ -9.6% (£7,538) vs May
▼ -6.7% (£7,300) vs June 2025
Bookings
23
▼ -17.9% (28) vs May
▼ -17.9% (28) vs June 2025
| Option | Sessions | MoM | YoY | Eng. Rate | MoM | YoY | Revenue | MoM | YoY | Bookings | MoM | YoY |
|---|
| Grassy Bell Tents | 484 | ▼ 11.4% | ▼ 8.5% | 92.4% | ▼ 1.1% | ▲ 10.1% | £0 | ▼ 100.0% | ▼ 100.0% | 0 | ▼ 100.0% | ▼ 100.0% |
| Alice Yurt | 399 | ▼ 16.2% | ▼ 12.7% | 94.5% | ▲ 0.9% | ▲ 2.8% | £242 | ▼ 63.5% | ▼ 43.6% | 1 | ▼ 66.7% | ▼ 50.0% |
| Cherry Tree Geodome | 344 | ▼ 20.2% | ▼ 4.7% | 90.4% | ▼ 1.6% | ▲ 6.4% | £466 | ▲ 73.0% | ▲ 9.7% | 2 | ▲ 100.0% | ▲ 0.0% |
| Lotus (LM & LB) Bell Tents | 309 | ▼ 9.1% | ▼ 9.9% | 91.6% | ▼ 3.9% | ▲ 6.1% | £984 | ▲ 87.1% | ▲ 371.8% | 4 | ▲ 100.0% | ▲ 300.0% |
| Grassy Geodomes | 290 | ▼ 24.1% | ▼ 26.8% | 87.9% | ▲ 0.6% | ▲ 19.3% | £472 | ▼ 64.5% | ▼ 33.0% | 1 | ▼ 80.0% | ▼ 66.7% |
| Bluebell Shepherds Hut | 273 | ▼ 18.8% | ▼ 11.1% | 89.7% | ▼ 2.8% | ▲ 1.9% | £1,333 | ▲ 239.0% | - | 4 | ▲ 300.0% | - |
| Woodland Yurt | 259 | ▼ 14.8% | ▼ 11.3% | 93.4% | ▲ 0.6% | ▲ 8.6% | £0 | ▼ 100.0% | ▼ 100.0% | 0 | ▼ 100.0% | ▼ 100.0% |
| Little Owl Yurt | 209 | ▼ 19.0% | ▼ 15.7% | 95.2% | ▼ 1.3% | ▲ 4.0% | £216 | ▼ 0.3% | ▼ 53.4% | 1 | ▲ 0.0% | ▼ 50.0% |
| Hobbit Yurt | 175 | ▼ 19.0% | ▼ 10.7% | 95.4% | ▲ 2.0% | ▲ 8.7% | £0 | ▼ 100.0% | ▼ 100.0% | 0 | ▼ 100.0% | ▼ 100.0% |
| Clarabella the Family Wagon | 174 | ▼ 20.9% | ▼ 10.8% | 90.8% | ▼ 4.4% | ▲ 6.7% | £0 | ▼ 100.0% | ▼ 100.0% | 0 | ▼ 100.0% | ▼ 100.0% |
| Stepping Stones Shepherds Hut | 154 | ▼ 44.4% | ▼ 6.1% | 90.3% | ▲ 15.3% | ▼ 1.3% | £165 | ▼ 17.4% | ▼ 41.3% | 1 | ▲ 0.0% | ▲ 0.0% |
| Gypsy Wagon | 143 | ▼ 29.6% | ▲ 4.4% | 88.8% | ▲ 0.1% | ▲ 4.8% | £0 | ▼ 100.0% | - | 0 | ▼ 100.0% | - |
| Brookside Shepherds Hut | 140 | ▼ 23.5% | ▼ 5.4% | 90.7% | ▲ 0.0% | ▲ 6.6% | £501 | - | ▼ 28.9% | 2 | - | ▲ 0.0% |
Third month softening: Glamping sessions, revenue and bookings are all down against May, continuing a gentle decline since April's peak. Alice Yurt remains the most-visited individual option; Bluebell Shepherds Hut delivered the category's top revenue this month despite modest traffic.
SECTION 9
Camping
Sessions
3,594
▼ -11.9% (4,078) vs May
▲ +26.8% (2,834) vs June 2025
Revenue
£133
▼ -84.5% (£858) vs May
no comparison available vs June 2025
Bookings
1
▼ -66.7% (3) vs May
no comparison available vs June 2025
| Page | Sessions | MoM | YoY | Eng. Rate | MoM | YoY | Revenue | MoM | YoY | Bookings | MoM | YoY |
|---|
| /camping/ | 1,656 | ▼ 12.8% | - | 93.5% | ▼ 0.7% | - | £133 | ▼ 84.5% | - | 1 | ▼ 66.7% | - |
| /camping-areas/ | 949 | ▼ 11.6% | ▼ 39.8% | 93.9% | ▼ 1.3% | ▲ 8.3% | £0 | - | - | 0 | - | - |
| /facilities/ | 989 | ▼ 10.5% | ▼ 21.3% | 92.3% | ▼ 2.0% | ▲ 4.6% | £0 | - | - | 0 | - | - |
Camping revenue fell 84.5% against May on only slightly lower traffic, its weakest conversion month so far this year. Worth a proper look at whether something in the camping booking journey needs attention rather than treating this as normal month-to-month noise.
SECTION 10
Workshops
Sessions
3,208
▲ +11.8% (2,869) vs May
▲ +4.5% (3,069) vs June 2025
Revenue
£3,165
▲ +15.0% (£2,751) vs May
▲ +27.0% (£2,493) vs June 2025
Bookings
136
▲ +24.8% (109) vs May
▲ +46.2% (93) vs June 2025
| Workshop | Sessions | MoM | YoY | Eng. Rate | MoM | YoY | Revenue | MoM | YoY | Bookings | MoM | YoY |
|---|
| Really Wild Bushcraft | 241 | ▲ 53.5% | ▲ 3.4% | 88.0% | ▼ 4.0% | ▲ 22.7% | £528 | ▲ 257.1% | ▲ 68.2% | 19 | ▲ 171.4% | ▲ 58.3% |
| Little Wowos | 152 | ▲ 19.7% | ▼ 13.6% | 88.2% | ▲ 0.9% | ▲ 20.3% | £0 | - | - | 0 | - | - |
| Enchanted Wowo Woods | 144 | ▲ 27.4% | ▼ 22.2% | 80.6% | ▼ 7.0% | ▲ 10.4% | £272 | ▲ 195.6% | ▲ 34.3% | 12 | ▲ 200.0% | ▲ 0.0% |
| Potion Making | 133 | ▲ 14.7% | ▲ 18.8% | 91.0% | ▲ 3.5% | ▲ 8.5% | £195 | ▼ 21.2% | ▲ 524.3% | 12 | ▲ 50.0% | ▲ 1100.0% |
| Stage Combat | 103 | ▲ 47.1% | ▲ 128.9% | 73.8% | ▼ 9.3% | ▲ 3.8% | £0 | - | - | 0 | - | - |
| Forest School | 97 | ▼ 4.0% | ▲ 21.2% | 76.3% | ▼ 13.4% | ▼ 8.9% | £64 | ▲ 99.3% | - | 3 | ▲ 50.0% | - |
| Foraging & Wild Medicine | 87 | ▲ 24.3% | ▲ 16.0% | 83.9% | ▲ 3.1% | ▲ 6.6% | £0 | ▼ 100.0% | - | 0 | ▼ 100.0% | - |
| Golden Lotus Archery | 79 | ▲ 46.3% | ▲ 49.1% | 84.8% | ▼ 6.5% | ▼ 6.4% | £0 | - | - | 0 | - | - |
| Family Theatre | 77 | ▲ 22.2% | ▼ 32.5% | 93.5% | ▼ 3.4% | ▲ 7.7% | £0 | - | ▼ 100.0% | 0 | - | ▼ 100.0% |
| Fox Den | 77 | ▲ 40.0% | - | 92.2% | ▲ 7.8% | - | £110 | ▲ 746.5% | - | 7 | ▲ 600.0% | - |
| Jimmy the Juggling Jester | 64 | ▲ 6.7% | ▲ 36.2% | 93.8% | ▲ 4.2% | ▲ 25.9% | £47 | ▼ 43.8% | ▲ 131.1% | 3 | ▼ 50.0% | ▲ 50.0% |
| Family Art | 53 | ▼ 14.5% | ▼ 8.6% | 94.3% | ▲ 12.4% | ▲ 3.2% | £122 | ▲ 26.6% | ▲ 15.0% | 4 | ▲ 0.0% | ▲ 0.0% |
| Go Kids Music School | 29 | ▲ 11.5% | ▲ 11.5% | 69.0% | ▼ 22.0% | ▼ 14.6% | £0 | - | - | 0 | - | - |
| Sing Meraki | 21 | ▲ 16.7% | - | 81.0% | ▼ 8.9% | - | £0 | ▼ 100.0% | - | 0 | ▼ 100.0% | - |
| Really Wild Academy | 18 | ▲ 157.1% | ▲ 50.0% | 88.9% | ▼ 11.1% | ▲ 33.3% | £0 | - | - | 0 | - | - |
Best month yet: every headline number for Workshops grew against both May and June last year. Really Wild Bushcraft had its strongest month of the year on every measure.
SECTION 11
Wild Spa
Sessions
2,130
▼ -11.4% (2,403) vs May
▼ -11.1% (2,397) vs June 2025
Engagement Rate
80.2%
▼ -3.2pp (83.4%) vs May
▲ +3.8pp (76.4%) vs June 2025
Wild Spa is booked through the same embedded booking widget as the rest of the site, and the transaction records against wherever the booking actually completes (mainly /complete-your-booking/ and /booking-at-wowo/) rather than the page the visitor started on, so there's genuinely nothing to report on revenue or transactions for this page specifically. Sessions and engagement both eased back slightly from May but remain above last June's levels.
SECTION 12
Groups
Sessions
401
▲ +6.9% (375) vs May
▲ +1.3% (396) vs June 2025
Form submissions
28
▲ +16.7% vs May (24) vs May
▲ +180.0% vs June 2025 (10) vs June 2025
Groups form submissions grew for a third month running and are now nearly triple last June's level, a clear and consistent upward trend worth acknowledging.
SECTION 13
Booking Pages & Widget Journey
13.1 Homepage Widget Journey
| Page | Sessions | MoM | YoY | Revenue | MoM | YoY | Transactions | MoM | YoY |
|---|
| Homepage (/) | 9,110 | ▼ 16.7% | ▼ 33.2% | £80 | ▼ 86.2% | ▼ 73.8% | 1 | ▼ 80.0% | ▼ 75.0% |
| /complete-your-booking/ | 3,571 | ▼ 23.9% | ▼ 16.9% | £22,412 | ▼ 26.1% | ▲ 54.8% | 164 | ▼ 29.6% | ▲ 26.2% |
This remains the single biggest booking pathway on the site. As agreed, /complete-your-booking/ is only reachable via the homepage widget, so its revenue and bookings are reported here as a direct continuation of the homepage journey. Both homepage sessions and widget completions fell back from May's peak, in line with the wider traffic pullback this month.
13.2 Other Booking & Pricing Pages
| Page | Sessions | MoM | YoY | Eng. Rate | MoM | YoY | Revenue | MoM | YoY | Transactions | MoM | YoY |
|---|
| /booking-at-wowo/ | 1,533 | ▼ 8.6% | ▼ 70.2% | 84.5% | ▼ 2.2% | ▲ 120.1% | £11,092 | ▼ 37.3% | ▲ 93.7% | 88 | ▼ 36.2% | ▲ 95.6% |
| /key-workers/ | 872 | ▼ 15.1% | ▼ 1.6% | 96.0% | ▼ 1.0% | ▲ 11.8% | £4,148 | ▼ 3.5% | ▲ 24.0% | 43 | ▼ 6.5% | ▲ 10.3% |
| /prices-rates/ | 783 | ▼ 1.9% | ▼ 27.7% | 85.7% | ▼ 2.8% | ▲ 8.5% | £2,298 | ▼ 10.2% | ▲ 98.7% | 15 | ▼ 25.0% | ▲ 50.0% |
| /discounts-at-wowo/ | 74 | ▼ 2.6% | ▼ 14.9% | 94.6% | ▼ 1.6% | ▲ 5.5% | £521 | ▲ 431.3% | - | 3 | ▲ 200.0% | - |
/booking-at-wowo/ has transformed year on year, engagement up from 38.4% to 84.5% and revenue nearly doubled on well under a third of last June's session volume, easily the most efficient page in this group now.
SECTION 14
General Content Pages
| Page Group | Sessions | Eng. Rate | Note |
|---|
| Plan Your Stay hub (Calendar, Entertainment, Food Vans, Activities) | 2,524 | ~82% | Supports planning, rarely transacts directly |
| Facilities hub (Camping Areas, Toilets/Showers, The Barn, Village) | 1,847 | ~95% | High engagement, reassurance content |
| About Us hub (Directions, FAQs, Contact Us, Reviews) | 1,436 | ~85% | Directions and FAQs carry the volume |
| Booking info hub (T&Cs, Booking FAQs) | 99 | 86.9% | Low volume, late-funnel reassurance |
Facilities-type content again posts the highest engagement rates on the site despite carrying no direct revenue, the same reassurance-content pattern seen every month so far this year.
SECTION 15
Insights & Key Takeaways
Growth Insights
Workshops had its best month of the year on every measure, sessions, revenue and bookings all up against both May and June last year.
Revenue is up 45.4% and bookings up 35.6% against June last year, a strong underlying year-on-year position despite the pullback from May.
/booking-at-wowo/ has been transformed year on year, engagement nearly tripled and revenue almost doubled on a third of the traffic.
Groups form submissions grew for a third month running, now nearly triple last June's level.
Opportunities
cntraveller.com sent a real press-driven referral this month, worth understanding and potentially building on with further PR outreach.
"wowo campsite" converts at 55.5% CTR against "wowo" at 18.7%, both branded but very different efficiency, worth understanding what differs in how each appears in results.
Uckfield's revenue recovery this month suggests May's slump there may have been temporary rather than a structural problem, worth confirming with another month of data.
Adult Hoody's best month yet, small in absolute terms, but the first clear product-level shop signal worth watching for a trend.
Watch Points
Camping revenue fell 84.5% against May on barely lower traffic, its weakest conversion month of the year so far and worth investigating directly rather than waiting on it to self-correct.
Glamping has now softened for three months running since April's peak, sessions, revenue and bookings all trending down.
The homepage's average Search Console position slipped from 5.68 to 6.30 this month, small but worth watching if the trend continues.
Paid Social and Mobile Push Notifications both carried meaningful traffic and revenue in June 2025 and remain at zero this year, worth confirming whether that's intentional.
Popularity Insights: Glamping & Workshops
Alice Yurt is the most-visited individual glamping option again this month, though Bluebell Shepherds Hut delivered the category's top revenue on far less traffic.
Grassy Bell Tents pulled strong traffic (484 sessions) but converted zero bookings this month, a mismatch worth a closer look.
Really Wild Bushcraft had its best month of the year, the clear standout workshop across sessions, revenue and bookings.
Stage Combat pulled its highest traffic of the year (103 sessions) but converted zero bookings, worth a page review given the sustained interest.
SECTION 16
Year to Date (Jan – Jun 2026)
Sessions & Total Users
Both lines pulled back from May's peak but remain well above the January to April range, confirming the site has stepped up to a higher baseline heading into peak season.
Traffic by Channel
Organic Search eased back with the wider traffic pullback but its lead over every other channel remains far larger than it was earlier in the year.
GSC: Branded vs Non-Branded Clicks
Branded clicks eased slightly from May's high but stayed well above every earlier month this year. Non-branded clicks have now roughly plateaued over the last three months.
Revenue by Page (Top 5 + Other)
June's total bar is the smallest since March, mostly driven by a smaller Complete Your Booking segment as fewer of this month's browsers converted through to a full booking.
Glamping: Revenue vs Bookings
Both lines have now declined for three straight months since April, the clearest sustained downward trend anywhere in this report.
Camping: Revenue vs Bookings
Camping's revenue line has now fallen for two consecutive months after peaking in March, even as sessions have generally grown across the same period.
Workshops: Revenue vs Bookings
Workshops remains the standout growth story of the year, both lines have climbed in five of the six months so far, with June marking a new high on both measures.
June 2026